In recent developments, TikTok, the social media giant known for revolutionizing short-form content, is gearing up to take on YouTube. The platform, which initially captivated users with 15-second videos, is now testing the waters with 30-minute-long videos, directly challenging YouTube’s stronghold on long-form content. The Evolution of TikTok: Since its inception in 2016, TikTok has rapidly transformed the social media landscape. With its unique proposition of short-form, addictive videos, TikTok